Social distancing and avoiding physical contact might be the norm, but we still need to connect. With digital attention at an all-time high, there are opportunities that exist. Our strategists have pulled together some helpful resources to get you and your company through these unprecedented times.
5 Things to Keep Your Brand Relevant
Your customers may not be able to purchase or interact with your brand for an extended period-of-time. How do you keep your brand in front of them and relevant? Learn More
The Marketing Upside
Research shows that companies that continue to spend on marketing fare better during recessions than those that do not. Learn More
Current Customers are More Valuable than Ever
Customer retention strategies should be a top priority. A small increase in retention can have a significant impact on your bottom line. Learn More
Coronavirus Messaging to your Community
This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. Learn More
Social Media Soul Searching
Adapting to the ever-changing social media environment has always been important. But now more than ever, it's important to keep your brand in-touch and relevant on your social channels. Learn More
Exceeding Customer Expectations
Customer support, service, and success are all critical to your business's prosperity and growth. All can have a major impact on your reputation, customer retention and bottom line. Learn More
Know the Difference Between Price & Value
During this economic downturn, many may look at marketing and only see price. We must show them the value. Learn More
Staying Relevant Starts with Content
Now is the time to look at your content and ensure customers know you are in touch with this crisis. Learn More
10 Core Principles of Crisis Management
Having a crisis communications plan in place allows you to focus on strategy and rapid execution of crisis management procedures. Learn More
Media Relations Play Key Role in Fighting COVID-19
Sharing client insights on timely topics – such as consumer fraud due to Coronavirus outbreak – is a public service. Learn More
Online Meeting Technology is Easier Than You Think
Check out this video with useful tips and info for using online meeting technology. Learn More
Connecting Nonprofits with Financial Support
GTCF’s COVID-19 Response Fund has granted $330,000 in funding support to over 50 local organizations in need. And good PR helped them spread the word. Learn More
