CASE STUDY:
Henry Ford Health System - Henry Ford Health System (HFHS) was unhappy with their Google Ads results and felt they were paying too much per lead and paying for unproductive traffic.

CHALLENGE: Showcase the benefits of Google Ads with a smarter, less expensive, more effective approach.

TURN TIME: One week to evaluate, provide recommendations and implement a new campaign. And less than four weeks to show proven results.

SOLUTION: After reviewing the current Google Ads campaign, Thread uncovered a significant amount of waste in how the campaign was set-up. To immediately improve the quality of traffic and lead generation counts, a buyer's intent strategy was implemented.

THE PROOF IS IN THE NUMBERS.

RESULTS:

• By focusing on keywords with higher buyer intent and removing keywords with low buyer intent, an average savings of $5,000 per month was realized.
• Targeting only high buyer intent keywords resulted in an 800% increase in the number of forms filled out and “click to calls”.
• Before Thread’s optimization campaign, HFHS spent $1,500 per lead. Post optimization, HFHS is spending $200 per lead. An overall savings of more than 85%.

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