Healthcare marketing strategies must take into account the ever-evolving healthcare landscape while combining an innovative mix of channels, segments and targeted experiences to drive engagement and accelerate growth.
Take a look at what Thread has done, and then let's talk about what we can do for you.
Building a new hospital in a market with other well known heath systems in place may seem daunting. UTMB opened a new facility in a Houston suburb and partnered with Thread to add new life to a concept and expand their footprint.
Using data to guide marketing is inherent in Thread's process. Henry Ford Health System was disappointed in their Google Ads results and turned to Thread for a data-driven approach for improvement.
Following a long antitrust battle, St. Luke's Hospital had to quickly emerge as an independent hospital. They needed a strong identity that sparked confidence internally and gained trust externally. Thread immersed themselves in the process to showcase how this independent operator stands apart.
Healthcare is competitive. And ignoring your brand creates even more challenges. The Toledo Clinic served Northwest Ohio for a century, but outdated branding no longer reflected The Toledo Clinic's sophistication, integrity, or quality of care. Thread partnered to provide a strategic approach to brand development.
Consumers today are more involved than ever in their healthcare decisions. Stale messaging doesn't fare well in changing markets, and depending on reputation alone leaves room for competitors to seize the spotlight. St. Joseph Orthopedic Associates needed a push. Thread used research and sound insights to move them forward.
